50+ Essential Rules of Great Branding Podcast
Rule 11 : Edit.

Rule 11 : Edit.

February 24, 2018

Less is more.

Rule 12 : My favorite Martian.

Rule 12 : My favorite Martian.

February 24, 2018

"Take me to your reader."

Rule 13 : Us vs Them

Rule 13 : Us vs Them

February 24, 2018

Competitors are never worth mentioning.

Rule 14 : What’s in a name.

Rule 14 : What’s in a name.

February 24, 2018

Where great branding begins.

Rule 15 : Paper = Permanence

Rule 15 : Paper = Permanence

March 1, 2018

Sometimes digital bytes.

Rule 16 : Logo or no go?

Rule 16 : Logo or no go?

March 1, 2018

A good logo pays for itself. A great one pays you.

Rule 17 : Standing out rocks.

Rule 17 : Standing out rocks.

March 1, 2018

Go oldschool. 80 year old tactics that still work.

Rule 18 : The Ogilvyism

Rule 18 : The Ogilvyism

March 1, 2018

Customers rarely get bored. Do the math.

Rule 19 : Readability

Rule 19 : Readability

March 1, 2018

Black. White. Get it?

Rule 20 : Clarity first.

Rule 20 : Clarity first.

March 1, 2018

Clever second.

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