50+ Essential Rules of Great Branding Podcast

Rule 52: The Elvis rule

How to last? It worked for him.

Rule 51 - Divine details

From minor mistakes to Game of Thrones, the biggest brand issues are often the smallest.

Rule 50: The 70/30 rule

The power of pictures.

Rule 49: Understand color

The contradictory science of understanding color.

Rule 48: Mailing it in.

Want real results? Put your stamp on it.

Rule 47: You. You. You.

Who knew it was all about you?

Rule 46: 120 year old advertising advice

Understanding the business from a guy who knows.

Rule 45: When never to embellish.

When the facts make the case. State the facts.

Rule 44: Branding's potent four letter word

The most powerful word ever.

Rule 43: Know your voice.

The difference between right and WRONG.