50+ Essential Rules of Great Branding Podcast

Rule 42: Logo logic

Why "...make the logo bigger" is big mistake.

Rule 41: Best logo ever.

Holy ship. Arguably, the most memorable brand ever.

Rule 40: Dress your brand for success

Does your branding accurately translate your brand values?

Rule 39: Branding for the long haul.

There are three essential elements for a brand's legacy. Learn them.

Rule 38: Impressions vs. Impact

How many messages does a sale take? We'll tell you.

Rule 37: Order matters.

In branding, film and music, every element propels the story.

 

Rule 36: Fish when they are biting.

Brand 24/7/365 but sell when they are buying.

Rule 35 : Look for the worst.

How to prevent failure and accurately predict successful creative outcomes.

Rule 34: Research proves research works.

Are you over-sciencing your branding?

Rule 33: Brand. Brand. Brand.

The single most effective tool in branding.